News from GM Europe

Chevrolet Spain and the Spanish Basketball Federation have reached an agreement through which the brand will be the Official Car of the Federation from now until the 2010-2011 season. This agreement includes the male national team (current world champion), the female national team (runner-up European champion), as well as the lower leagues.



The values the national team stands for (effort, teamwork, youth, quality and reliability) perfectly match the philosophy of Chevrolet, who sees in this partnership an emotional link with young people and these values. In addition, one of the basic pillars of Chevrolet's strategy in Spain is to increase the awareness of the brand, and the company believes an agreement that allows it to take advantage of the momentum the national team has ahead of the Olympic Games in Beijing is very positive.

Juan Manuel Lumbreras, Managing Director of Chevrolet Spain, said: "Chevrolet is the third-largest brand in the world with more than 4.5 million vehicles sold in 130 countries, but we have been present in Spain only for three years. It is very important for us increase brand awareness in our country and we are very pleased to be doing this together with the basketball world champions and the values they stand for – values that perfectly match those of Chevrolet."

gmeurope